
This seeks to fill a critical gap by engaging parents and children together to nurture a child’s aptitude and enthusiasm for STEM. According to research from Ernst & Young, only 36 percent of boys and 11 percent of girls opt to pursue STEM careers after high school. Yet, STEM jobs experience five times faster growth than other types of roles and garner 30 percent higher wages (Bureau of Labor Statistics). Together with National PTA, littleBits is poised to capture the imagination of kids at a critical time in their development -- ensuring that STEM is fun and accessible to everyone.