My.Future 2.0 Platform Unveiled, Providing New Resources and Opportunities for Kids, Educators
LOS ANGELES – Wednesday, November 8, 2017— Boys & Girls Clubs of America and Comcast NBCUniversal together unveiled the next iteration of their digital literacy platform, My.Future, today in Los Angeles, Calif. From its initial roll out as a tool for staff members to facilitate programming, “My.Future 2.0” will serve as the primary vehicle that nearly four million Boys & Girls Club kids and teens will use for digital learning opportunities. This is yet another step for the nearly 160-year-old nonprofit organization to ensure Boys & Girls Clubs remain relevant and impactful in a world where kids are born digital natives.
Comcast NBCUniversal is the Presenting Sponsor of My.Future, the latest version of which will feature programs for kids like computer science, digital learning essentials, media making, visual arts and much more. Boys & Girls Clubs of America will be able to see in real-time how many Club members interact with the programs each day, allowing the organization to react and provide new dynamic resources as Club member preferences and needs evolve. Groundbreaking in the education and out of school-time space, this platform will enable more youth development professionals to monitor trends and gaps in learning opportunities for kids, especially those most in need.
“Today’s youth are born in a digital age. Offering experiences through My.Future is critical to preparing for their future education and job opportunities, especially with so many careers expected in STEM fields,” said Jim Clark, president and CEO Boys & Girls Clubs of America. “Thanks to support from Comcast NBCUniversal, My.Future was built to deliver impact through research and data-driven youth development trends. As an organization we’ll be able to more nimbly provide innovative programs and resources that kids and teens need, to better prepare them for their future through My.Future.”
My.Future also delivers against each of Boys & Girls Clubs of America’s five evidence-based principles – to provide a safe and productive environment, access to supportive relationships, create opportunities and expectations for youth, recognition, and, of course, fun and engaging experiences and programming.
“We believe that everyone – regardless of income or zip code – should have the opportunity to succeed and that means access to technology,” said Jessica Clancy, vice president of Corporate Social Responsibility at Comcast NBCUniversal. “This program meets youth where they are, online, and we are thrilled to be reaching more of them through this program.”
Since 2011, Comcast and the Comcast Foundation have dedicated about $350 million in cash and in-kind to fund digital literacy initiatives nationally, reaching nearly five million people through national and local nonprofit community partners, including Boys & Girls Clubs of America. Comcast NBCUniversal and Boys & Girls Clubs of America’s My.Future program engages members with a safe, fun digital platform to showcase their work and earn recognition in the form of stars, badges and master badges. It’s a space where kids can interact with each other – free from the prospect of cyberbullying – and share their accomplishments locally and nationally. To learn more about My.Future, go to www.bgca.org/myfuture.
About Boys & Girls Clubs of America
For more than 150 years, Boys & Girls Clubs of America (bgca.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, 4,300 Clubs serve 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed internet, and phone providers to residential customers under the XFINITY brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the XFINITY brand. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information.
About the Comcast Foundation
The Comcast Foundation was founded by Comcast Corporation in June 1999 to provide charitable support to qualified non-profit organizations. The Foundation primarily invests in programs intended to have a positive, sustainable impact on their communities. The Foundation has three community investment priorities—promoting service, expanding digital literacy, and building tomorrow’s leaders. Since its inception, the Comcast Foundation has donated more than $200 million to organizations in the communities nationwide that Comcast serves. More information about the Foundation and its programs is available at www.comcast.com/community.
“Today’s youth are born in a digital age. Offering experiences through My.Future is critical to preparing for their future education and job opportunities, especially with so many careers expected in STEM fields,” said Jim Clark, president and CEO Boys & Girls Clubs of America. “Thanks to support from Comcast NBCUniversal, My.Future was built to deliver impact through research and data-driven youth development trends. As an organization we’ll be able to more nimbly provide innovative programs and resources that kids and teens need, to better prepare them for their future through My.Future.”
My.Future also delivers against each of Boys & Girls Clubs of America’s five evidence-based principles – to provide a safe and productive environment, access to supportive relationships, create opportunities and expectations for youth, recognition, and, of course, fun and engaging experiences and programming.
“We believe that everyone – regardless of income or zip code – should have the opportunity to succeed and that means access to technology,” said Jessica Clancy, vice president of Corporate Social Responsibility at Comcast NBCUniversal. “This program meets youth where they are, online, and we are thrilled to be reaching more of them through this program.”
Since 2011, Comcast and the Comcast Foundation have dedicated about $350 million in cash and in-kind to fund digital literacy initiatives nationally, reaching nearly five million people through national and local nonprofit community partners, including Boys & Girls Clubs of America. Comcast NBCUniversal and Boys & Girls Clubs of America’s My.Future program engages members with a safe, fun digital platform to showcase their work and earn recognition in the form of stars, badges and master badges. It’s a space where kids can interact with each other – free from the prospect of cyberbullying – and share their accomplishments locally and nationally. To learn more about My.Future, go to www.bgca.org/myfuture.
About Boys & Girls Clubs of America
For more than 150 years, Boys & Girls Clubs of America (bgca.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, 4,300 Clubs serve 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed internet, and phone providers to residential customers under the XFINITY brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the XFINITY brand. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information.
About the Comcast Foundation
The Comcast Foundation was founded by Comcast Corporation in June 1999 to provide charitable support to qualified non-profit organizations. The Foundation primarily invests in programs intended to have a positive, sustainable impact on their communities. The Foundation has three community investment priorities—promoting service, expanding digital literacy, and building tomorrow’s leaders. Since its inception, the Comcast Foundation has donated more than $200 million to organizations in the communities nationwide that Comcast serves. More information about the Foundation and its programs is available at www.comcast.com/community.
