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Attocube Smart Toy Challenges Children with Smartphone-connected Blocks

10/14/2015

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Launching soon on Indiegogo with prices starting at just $49 for a complete set
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SEOUL, KOREA – 8 October 2015 – In the age of the smartphone, parents are increasingly concerned about how their children's toys affect both physical health and cognitive development. To address these concerns, Ethan Han and his team created Attocube a “smart toy” that combines natural wooden blocks with the smartphone or tablet you already have, to foster growth and development.

Attocube includes nine hypoallergenic wooden cubes with geometric patterns covering each face. These are applied with eco-friendly, child-safe paint. Children physically manipulate the blocks to make seemingly infinite shapes, patterns and pictures. With over 2.3 Billion possibilities exist within the standard 3 x 3 configuration, Attocube will have your child occupied for hours. 
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Attocube uses a simple mirror attachment that works with almost any smartphone or tablet, connecting with its companion app to guide and challenge children. The missions provided by the app helps children build creative and problem solving skills. According to Attocube CEO Ethan Han, the toy is also a great tool to encourage teamwork, when solving group missions, through a fun multi-sensory experience.
 
For now Attocube has been developed primarily for children aged four to eight years, but with further development and an increased number of blocks, the smart toy aims to appeal to older children and even adults.
 
Educational toys play an important role in a juvenile brain development, and can positively contribute to teaching children how to solve complex problems in novel ways.
 
“There have always been concerns among parents – particularly in Asia – that children are being taught what to do, rather than to think for themselves,” said Ethan Han, Attocube’s creator. “I’ve spent my career educating young children using conventional methods, but I knew there was a way to harness the potential of technology to improve education. That’s why I worked with a group of educators and parents to create Attocube.”
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​Parents can bring home Attocube to use with their own children for as little as USD $59, on Indiegogo.  There are also pledge levels for multiple Atto Cubes for teachers who want to use Attocube in the Classroom. For more information visit Attocube’s Indiegogo page.  
 
About Attocube
 
Founded in March 2014, Attocube is a South Korean startup with a vision to create a fun, educational game that fosters creative thinking for children and adults alike. The Attocube box comes with nine hypoallergenic wooden blocks, painted with different geometric patterns on each surface. An attachment that clips onto any smartphone or tablet transforms this from a classic wooden toy into a smart toy, allowing the physical Attocube to interact with the Attocube mobile app, taking the potential for creative learning and fun to a new level. Attocube was created by technology expert Ethan Han, along with parents and educators.
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